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At ICE in Barcelona, the iGamingToday team met with Fraser Dunk, CEO of Jurnii, a UX agency focused on helping gaming brands improve performance through world-class user experience.
Jurnii works across design, development, and research projects, but has also launched a proprietary suite of AI-powered tools aimed at automating some of the most repetitive UX tasks in the industry — including UX audits, competitor benchmarking, and journey mapping.
In the interview, Dunk highlights how UX remains one of the few true differentiators in modern iGaming:
“In gaming, there are only a couple of ways you can differentiate yourself — your UX, your pricing, and your proposition.”
By removing subjectivity and providing scalable, objective UX insights, Jurnii is building a clearer framework for what “best-in-class” really means in the gaming space.
