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In Barcelona, we caught up with Alejandro from END 2 END to discuss the evolution of the bingo industry, the company’s omnichannel strategy, and its ambitions in North America.
With more than 25 years of experience in bingo — from supplying the UK market to co-founding YoBingo in Spain — Alejandro has followed the industry through multiple transformation phases. In 2019, he returned to the B2B side with the launch of END 2 END, a company fully dedicated to delivering a 100% omnichannel bingo platform.
END 2 END provides technology solutions for online operators, retail environments, bingo halls, kiosks, and land-based casinos, aiming to bridge the gap between physical and digital bingo experiences.
In the interview, we discuss:
The shift between land-based and online bingo
The opportunity in the US and Canada, where land-based bingo remains strong
The role of technology in modernising traditional bingo markets
Whether North America is approaching a broader digital transition
The conversation ends on a lighter note with a World Cup prediction — and a friendly Argentina vs Sweden debate.
