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During a conference kickoff in Barcelona, we spoke with Will Hansen, Sales Lead at Xtremepush, about CRM, marketing automation, and where the iGaming industry is heading as we move toward 2026.
Xtremepush is a full-stack, unified CRM platform with gamification and loyalty as a core part of its offering, currently working with 250+ iGaming brands across multiple verticals and global markets. With more than five years at the company, Will brings hands-on experience from the CRM side of the iGaming industry.
In the interview, Will shares his perspective on why AI is more than just a buzzword in iGaming. He highlights the growing importance of agentic AI, automation, and deeper access to player data, enabling CRM and marketing teams to work faster, stay lean, and make smarter decisions around player engagement, bonusing, and prioritization.
The conversation also touches on:
How operators can better understand and activate their player data
Why automation and AI-driven insights will define future CRM strategies
The importance of regulation and player protection in modern iGaming
Practical advice for newcomers looking to enter the industry
And a lighter moment on networking, conferences, and life beyond the show floor
An insightful and informal interview offering a CRM-focused perspective on the future of iGaming.
