for early access to the latest igaming videos!
and get the latest igaming news first!
Founder and CEO of Alea, long-time operator, technologist and podcaster, Tomic has spent over 20 years shaping and challenging the industry from the inside.
In the interview, he reflects on his unconventional path through iGaming. He recalls the early days in 2012 as an operator, the launch of a virtual-reality casino in 2015 — far ahead of its time — and the major transformation during the pandemic, when Alea rebuilt itself into a dedicated B2B aggregator together with co-founder and CPO Charlotte Lecomte. It marked a turning point, establishing the company as a highly technical organisation driven by precision and craftsmanship.
Despite Alea’s reputation for innovation, Tomic is clear about one thing: people come first. He describes the company as a “tribe” — a collective built on trust, ownership and long-term thinking. “If you take care of your people,” he says, “they will take care of the customers.” It’s a philosophy that has shaped Alea’s culture and performance for years.
The conversation also dives deep into AI, a topic Tomic approaches with both enthusiasm and caution. From experimenting with the early versions of ChatGPT to building AI-driven tools within Alea, he outlines how the company now uses artificial intelligence across tracking, BI analysis, recommendations and even automated game snapshots. He argues strongly against relying on thin AI layers built on top of existing models — a strategy he believes is unsustainable in a world where AI evolves faster than companies can keep up.
On the personal side, Tomic shares his journey into biohacking, a lifestyle shift that began after quitting smoking, alcohol and drugs. With the help of Whoop data, he tracks sleep efficiency, recovery, HRV and daily performance — insights he now shares with a growing internal wellness community. Alea has introduced ice bath challenges, sleep routines, group data analysis, and is now developing an AI-powered platform to analyse team-wide health metrics.
Towards the end of the interview, Tomic reveals two major product launches in Alea’s pipeline: an agnostic jackpot system built with the company’s signature attention to engineering excellence, and a powerful AI-driven recommendation engine. Both projects reinforce Alea’s commitment to developing high-quality tools that strengthen the ecosystem rather than upsell clients.
This interview captures Alexandre Tomic at his most open and forward-looking — offering a rare blend of personal insights, industry experience and technological vis
