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Stake launches a new campaign starring soccer stars for the upcoming 2026 FIFA World Cup. The brand ambassadors include Sergio Agüero, Patrice Evra, Iker Casillas, and Eden Hazard. “Everything is at stake” premiered on YouTube, Instagram, and X one week prior to the opening of the World Cup.
The video campaign features Stake’s brand ambassadors in various football scenes. For instance, former Spain goalkeeper Iker Casillas confronts another patron in a club. Meanwhile, footballer Sergio Agüero helps another player in need on the field.
Eden Hazard is depicted as an intimidating football coach while Patrice Evra tattoos a fan with his famous phrase, “I love this game.”
“The World Cup is one of the few sporting events that really gets everyone’s attention no matter where you are around the globe“, the company’s press release quotes Stake’s Director Jarrod Febbraio. “We aimed to bring to life the emotions, anticipation, and the excitement of this tournament. And what is even better, we managed to bring together some of the world’s most iconic soccer players!”
Combining both high and low emotions associated with tournaments, the campaign aims to unite humor, nostalgia, and the personalities of four globally recognizable soccer stars.
Each scene features elements typical for various aspects of the football community – be it amateur games or training, rituals and superstitions related to international tournaments, etc.
“We have been privileged enough to attract some of the most recognizable faces in the sport,” adds Febbraio. “It gave us an opportunity to create a truly entertaining, relatable, and undeniably football campaign. As a result, we have created a video that would commemorate all those memories, emotions, and conversations that turn such an event into a unique phenomenon!”
Finally, Febbraio stresses the company’s focus on involving its clients into every significant event. “Whether you’re watching the match from the stadium, your living room or a gathering with friends, our new campaign reminds the fans that there is nothing more important than this“, he concludes.
Stake Expands to Province of Buenos Aires and Mexico
The new campaign launch coincides with an announcement of Stake’s plans to enter the Province of Buenos Aires and Mexico as the next step in the company’s fast-paced expansion into Latin America.
Specifically, the company will operate under the license granted by the Provincial Institute of Lotteries and Casinos (IPLyC). Thus, Argentinian users will be able to benefit from the full range of sports betting and online casino games available via mobile-optimized software and tailored gaming content.
Diana Otalora, General Director of Stake for Latin America, noted the company’s particular interest in the Argentine market. “Latin America has always been one of our top priorities, so we consider this market quite strategic for us“, she explained. “Argentina has an incredible sports culture, a huge and active population, as well as huge potential in the future!”
Mexico Launches As Next Step
Stake has also announced its intention to open a sportsbook in Mexico, another rapidly growing gaming region in Latin America.
Under the permit-based regulation scheme managed by SEGOB (Secretariat of the Interior), the company acts as an agent in Uno Capali’s license agreement.
The decision to launch operations in the country was driven by several factors. Namely, Mexicans demonstrate a special affection towards sports betting and have high mobile penetration as well as fast-growing online engagement.
Furthermore, Mexico’s role as a co-host of the 2026 FIFA World Cup, together with Canada and the USA, only adds to the strategic value of this move.
Source: SBC Noticias
