for early access to the latest igaming videos!
and get the latest igaming news first!
18th August 2026: Sporting Risk has expanded its Bet Builder Suite with the launch of two new products, FlexBuilder and Same Game Pick ‘Em, designed to give sportsbook operators additional ways to cater to different player betting preferences.
Announced on August 18, the sports analytics company said the new additions provide alternative approaches to the traditional Bet Builder experience, ranging from greater control over risk and payouts to a simplified format focused on player propositions.
FlexBuilder Adds More Flexibility to Bet Builder Payouts
FlexBuilder changes the traditional Bet Builder structure by allowing players to receive a payout without requiring every selection to win.
Players can decide how many legs of their Bet Builder need to be successful, while a configurable payout slider allows them to adjust how potential returns are distributed.
This gives customers the option to prioritise a higher payout when every selection wins or choose more consistent payouts across several possible winning outcomes.
According to Sporting Risk, the format is intended to accommodate different risk preferences while encouraging players to create larger and more engaging Bet Builders.
Same Game Pick ‘Em Offers Simplified Format
Same Game Pick ‘Em takes a different approach, offering a more recreational version of the Bet Builder experience.
Players select how many picks they want to make and choose their preferred payout multiplier before answering Yes or No to a series of player propositions.
The format does not display odds or pricing, reducing some of the complexity associated with traditional sportsbook betting while maintaining a focus on player-based markets.
Sporting Risk’s Bet Builder engine operates behind the product, accounting for correlations between markets and dynamically choosing propositions based on the number of picks and payout selected by the player.
Products Target Different Betting Preferences
The two additions are designed to help operators cater to a wider range of customers.
FlexBuilder is aimed at experienced bettors seeking greater control over their Bet Builder risk and payout structure, while Same Game Pick ‘Em provides a faster and more straightforward route into player markets for recreational and newer bettors.
Andy Phillips, SportingRisk.com CBDO, commented:
“The popularity of Bet Builders continues to grow, but not every player wants to bet in the same way. FlexBuilder and Same Game Pick ‘em have been designed to offer different routes into the same experience, whether that’s giving customers more control over risk or removing complexity altogether.
By offering multiple ways to engage with player markets, operators can appeal to a wider audience, increase engagement and deliver a more personalised sportsbook experience.”
FlexBuilder and Same Game Pick ‘em are available as part of Sporting Risk’s Bet Builder Suite, further expanding the company’s portfolio of player-centric betting products.
Sporting Risk Adds to Player-Centric Betting Portfolio
FlexBuilder and Same Game Pick ‘Em are now available through Sporting Risk’s Bet Builder Suite.
The launches further expand the company’s portfolio of player-focused betting products, alongside its predictive models used to power pricing and betting content.
