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PopOK Gaming gets a license to work in Argentina, thus becoming able to provide its catalog of certified games to the licensed operators in the country. The milestone is important in terms of the company’s expansion strategy and helps it boost its regional presence even further.
Argentine market has become one of the most active online gaming markets in Latin America recently. For PopOK Gaming, the licensing becomes important as it helps the company expand further.
The company provides its catalog of slot games and instant games, which can satisfy the demands of the regulated operators as well as the local players in the country.
Expansion Strategy into Latin American Markets
As per the company, the licensing to the Argentinian market proves its compliance with the regulations and high quality of the provided gaming content. This comes after the recent certifications in Peru and Brazil, helping PopOK Gaming expand in the region.
As per PopOK Gaming, Latin America becomes an important part of its expansion strategy because of the fact that it allows delivering local content together with regulatory compliance and licensed operators.
Analyzing Brazilian Players’ Demands
During her speech at SBC Summit Rio, Diana Andreyan, Business Development Executive at PopOK Gaming, revealed that the company always tries to understand the demands of the players in Brazil and in other countries in Latin America.
“People love culturally related themes that reflect their national identity. In Brazil, people like colorful themes, high volatility, and attractive visuals,” Andreyan said.
It was revealed that games like Yo Dragon, Fortune Panda, Rico Gorilla, and Fruit Ninja became extremely popular among players in Brazil thanks to their ability to be in accordance with local culture and tastes.
“Culturally engaging themes are very popular among players. You have to create something that will engage them to stay in the market“, she added.
Growth throughout the Region
Apart from Argentina, PopOK Gaming operates in Brazil, Peru, Mexico, Colombia, and Venezuela. It sees further development potential in Latin America due to the emergence of new regulated markets in the region.
As of now, the company has become famous throughout the region, with Brazil and Peru being two of its main markets, as the certifications were recently received there.
“We are very popular in Brazil and Peru, and these are the two Latin American markets where we recently got certifications. But we are also very popular in other regions“, Andreyan said.
Source: SBC Noticias
