for early access to the latest igaming videos!
and get the latest igaming news first!
30 April, 2026 – BETER has partnered with BAR 1 Betting to expand its esports offering in Ireland, strengthening its presence among tier-one operators
Under the agreement, BAR 1 Betting customers now have access to BETER’s ESportsBattle content, with eFootball and eBasketball the first disciplines to be integrated into the platform.
Founded in 1995 as a family-run business in Dundalk, County Louth, BAR 1 Betting has grown its footprint across Ireland and launched its online platform in 2018, offering a range of betting markets and services.
BETER delivers more than 500,000 events annually through its ESportsBattle tournaments, covering multiple disciplines including eFootball, eBasketball, eHockey, and eTennis. Its esports offering also includes an odds feed covering over 40,000 pre-match and live events each year across more than 450 tournaments.
Gal Ehrlich, CEO of BETER, said:
“As the leading provider of live streams, live data, and odds for the betting industry, we’re delighted that BAR 1 Betting has chosen BETER to provide its bettors with premier eFootball and eBasketball offerings.”
He added:
“With BAR 1 being one of Ireland’s most respected and well-loved sportsbooks, this partnership allows us to bring our award-winning esports content to a wider audience across regulated markets. At the same time, we look forward to supporting BAR 1 Betting in further strengthening its position as a leader in odds, event coverage, and betting opportunities.”
Barney O’Hare, CEO of BAR 1 Betting, said:
“From day one, BAR 1 Betting has been built on a customer-first philosophy. When our customers speak, we listen, so when they asked for more esports content, we knew BETER was the ideal partner.”
He added:
“With its reputation for innovation, extensive coverage, and reliable delivery, BETER stands out as a true leader in the esports space. By adding its eFootball and eBasketball content to our platform, we’re confident we can further enhance the online betting experience for our customers.”
