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24 July 2025 – BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has expanded its flagship ESportsBattle series with the addition of eTennis—making it the first supplier to introduce a fast-paced eTennis format to the market.
This unique new offering enables operators to differentiate themselves with a dynamic product featuring live streams, real-time data, and hyper-accurate odds. The eTennis discipline mirrors Grand Slam rules and is played over three sets. Initially, BETER will offer around 400 events per month, each lasting about 40 minutes, with daily matches scheduled from 07:00 to 15:30 CET. The company plans to scale up to 2,200 monthly events by year-end, delivered via two concurrent 24/7 streams and featuring various match formats.
What sets BETER’s eTennis apart is the use of recognizable real-world tennis superstars, rather than generic avatars. The roster—curated based on feedback from sportsbooks—includes globally known names such as Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Gaël Monfils, Casper Ruud, and Alex de Minaur.
BETER’s ESportsBattle tournaments already feature popular titles like eFootball, eBasketball, and eHockey. With the addition of eTennis, BETER will offer operators and their customers approximately 500,000 esports matches annually, with up to 50 markets per event. All matches include 24/7 live streaming, real-time data, and odds, while operators benefit from a sustainable average margin of 7.5%.
To ensure the highest standards of fair play, BETER’s in-house Integrity team continuously monitors all events.
Gal Ehrlich, CEO of BETER, said:
“At BETER, we continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step.
Interest in tennis is incredibly high among players, and this has led to a huge surge in demand among sportsbooks for an esports version of the game. We’re thrilled to now fill this gap in the market with a completely new offering.
The great thing about our eTennis is that it’s overseen by our Integrity team, ensuring a highly controlled environment and a close-to-zero risk of match-fixing — unlike real tennis, where suspicious betting alerts occur more frequently.”
Adam Conway, General Manager of Esports Business Division at BETER, added:
“Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments — especially given the rising demand among operators and bettors for fast, round-the-clock esports content.
At BETER, we’re committed to offering the best esports product suite in the market. That’s why we’re not only launching a never-before-seen eTennis offering, but also aiming to exceed 500,000 esports events annually across all four disciplines — a scale unmatched in the industry.
We look forward to seeing our partners benefit from these new eTennis tournaments.”
