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Renewed partnership brings FIRST.bet back as the sportsbook technology provider for one of Brazil’s leading betting brands.
Bet da Sorte has renewed its partnership with FIRST.bet, returning the Tier-1 sportsbook technology provider to power its sports betting operations in Brazil.
Under the renewed agreement, FIRST.bet will provide the technology supporting Bet da Sorte’s trading, pricing and risk management across both pre-match and in-play betting. The operator will continue to run its broader platform on Single Software, the shared iGaming technology stack used across its portfolio of Brazilian betting brands.
The decision follows a period in which Bet da Sorte tested an alternative sportsbook provider before choosing to return its sports betting operations to FIRST.bet.
Returning to a Proven Sportsbook Partner
The renewed collaboration comes as Brazil continues to develop as one of the world’s most closely watched regulated betting markets. Operators face increasing pressure to compete on trading performance while maintaining a strong player experience.
For Bet da Sorte, the return to FIRST.bet reflects its confidence in the provider’s ability to support the brand as it expands in the Brazilian market.
“Bet da Sorte put another provider to the test and ultimately came back to us,” said Tom Light, Founder and CEO of FIRST.bet. “That decision is the strongest validation we could ask for. It demonstrates the value of our trading performance and our continued commitment to Brazil.”
Tom Santos, CCO of Bet da Sorte, said the operator needed a sportsbook capable of meeting the expectations of players in one of the industry’s most competitive markets.
“Brazilian players expect a sportsbook that is fast and performs at a high level,” Santos said. “Bringing our sports betting operations back to FIRST.bet gives us the stability and trading strength to continue growing while maintaining our focus on player experience and compliance.”
Supporting Bet da Sorte’s National Growth
Bet da Sorte has established its position through fast Pix payouts, strong live betting and a compliance-first approach.
The brand has also expanded significantly beyond its roots in Northeast Brazil. With FIRST.bet providing its sportsbook technology, Bet da Sorte has continued to grow its presence across the country.
The renewed partnership strengthens FIRST.bet’s role as the sportsbook technology provider behind some of Brazil’s fastest-growing betting brands.
As the Brazilian market continues to mature, the collaboration brings together Bet da Sorte’s expanding national operation and FIRST.bet’s technology across trading, pricing and risk management.
