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Agreement brings FIRST.bet’s award-winning sportsbook technology to the Atlaslive platform, expanding options for operators with a solution proven in Brazil.
Atlaslive has announced a new partnership with FIRST.bet, adding the company’s Tier-1 sportsbook technology to its platform ecosystem. The collaboration expands the sportsbook solutions available to operators and reinforces Atlaslive’s focus on delivering technology built for the demands of regulated markets.
The integration gives operators access to a fully managed sportsbook that has already demonstrated its capabilities in Brazil—one of the world’s most competitive and closely regulated betting markets.
Proven Technology Built for Scale
Founded by former SBTech leaders, FIRST.bet develops high-performance sportsbook technology for operators across Latin America, Europe, and Africa. The platform is designed to deliver speed, scalability, and reliability while meeting the regulatory requirements of licensed jurisdictions.
The company holds licenses from the Malta Gaming Authority (MGA) and Sweden’s Gambling Authority (Spelinspektionen). It is also GLI-33 certified and ISO-audited.
For Atlaslive operators, the partnership provides access to sportsbook technology that has been tested under the unique pressures of the Brazilian market, including high betting volumes, local player behavior, and compliance with Law 14.790/2023.
The product suite includes features such as Bet Builder, Fast Markets for in-play betting, and Player Props, giving operators additional tools to improve player engagement, retention, and overall sportsbook performance.
Supporting Operators During Peak Demand
The record betting activity surrounding the 2026 FIFA World Cup highlighted the importance of sportsbook platforms that can maintain performance under heavy traffic. By bringing FIRST.bet into its ecosystem, Atlaslive is further strengthening its platform ahead of future high-profile sporting events.
Mykola Vernydub, Chief Operating Officer at Atlaslive, said the partnership broadens the sportsbook capabilities available through the platform while adding a solution with a strong operational track record in Brazil. He noted that flexibility and proven performance are increasingly important for operators competing in regulated markets.
Tom Light, Founder and Chief Executive Officer of FIRST.bet, said Brazil is currently one of the industry’s most demanding sportsbook markets, making proven technology essential. He said FIRST.bet has already supported some of the country’s largest operators during peak traffic periods and described Atlaslive as a platform that gives operators genuine flexibility and control. According to Light, the experience of the 2026 FIFA World Cup demonstrated how critical reliable sportsbook technology has become for maintaining player engagement during major sporting events.
Award-Winning Sportsbook Provider
FIRST.bet has earned several industry accolades in recognition of its sportsbook technology. The company was named Sportsbook Supplier of the Year at both the SBC Awards 2025 and the EGR LATAM Awards 2025. It also received Best Sportsbook Provider at BiS SiGMA South America 2026 and Sports Betting Supplier of the Year at the EGR B2B Awards 2026.
Founder and CEO Tom Light was also presented with the Individual Achievement Award at the EGR Awards 2026.
