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London, 2 April 2025 – Abelson Sports, a leading global provider of sports data solutions, has announced a new partnership with Betway, one of the world’s premier online betting and gaming brands. The agreement will see Abelson Sports deliver a unique feed of live sports broadcast listings to enhance the user experience across Betway’s global apps.
Through this partnership, Abelson Sports will supply comprehensive live sports broadcast data—spanning TV, OTT, and streaming services—across multiple key international markets. The integration will enable Betway users to easily identify where and how to watch their favourite sporting events in real time.
The collaboration allows Abelson Sports to expand its footprint, bringing its localised listings to Betway’s primary markets. With coverage across 36 territories and five continents, Abelson currently delivers data on more than 560,000 unique broadcasts and over 111,000 sports events each year, sourced from over 1,100 global channels.
Reuben Thomas, Sales Director at Abelson Sports, said:
“We are thrilled to partner with Betway and support their mission to deliver top-tier sports content to a global audience through their apps.
This partnership allows us to leverage our extensive sports data solutions to help fans access crucial information in real-time. As sports broadcasting continues to evolve, we remain committed to ensuring users can easily find the best viewing options, making their experience more seamless and enjoyable.”
Anthony Werkman, CEO at Betway Group, said:
“This partnership with Abelson Sports is a significant step to further enhance the quality of information we provide to our users and consequently the value and utility we provide for sports fans through our Betway apps.
Our goal is to make sports more accessible and enjoyable for fans across the globe, and with Abelson Sports’ real-time listings, we are achieving just that. The collaboration also strengthens our long-term vision of creating a more immersive digital experience for our users by integrating high-quality sports data directly into our platform.”
This latest move highlights both companies’ commitment to innovation and customer-centric service in a fast-evolving sports and betting landscape.
