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26th March 2025 – Xtremepush, a leading provider of CRM and loyalty marketing powered by AI, has announced a strategic partnership with omni-channel platform provider TG Lab. This collaboration will streamline the global roll-out of Xtremepush’s unified engagement solution for gaming operators.
Through this partnership, operators using the TG Lab platform will seamlessly integrate Xtremepush’s advanced technology to optimize localized communications, targeted promotions, and free-to-play (FTP) experiences for players.
TG Lab’s omnichannel platform, serving major operators across LatAm, Brazil, and global markets—including industry leaders such as Stake, Betsson, and Belgium’s Loterie Nationale—offers a full-stack solution with a flexible suite of modules for sportsbooks and casinos. The partnership ensures that TG Lab’s comprehensive platform, which includes player account management (PAM), payment operations, and player engagement tools, will now benefit from Xtremepush’s cutting-edge AI-powered engagement and gamification solutions.
By integrating Xtremepush’s real-time Customer Data Platform (CDP), TG Lab’s operator partners will be equipped with advanced personalization capabilities, enabling them to deliver timely and localized messaging, promotional campaigns, and targeted offers to enhance player engagement and retention.
The agreement further solidifies Xtremepush’s role as a key partner for iGaming businesses in LatAm, reinforcing its success in the region following previous collaborations with brands such as Superbet, Betsul, Vibra Gaming, and NGX.
Industry Leaders Comment on the Partnership
Robbie Sexton, Director of Partnerships & iGaming at Xtremepush, expressed enthusiasm about the collaboration:
“We are delighted to partner with TG Lab to elevate their customer experience, including for operators in LatAm. Our player engagement solution, which is proven to enhance gaming platforms, will empower them to deliver exceptional customer satisfaction through localised, personalised and timely interactions.”
Dainius Narmontas, COO at TG Lab, also highlighted the strategic value of the partnership:
“TG Lab is committed to helping our partners achieve rapid growth and success. By partnering with Xtremepush, we gain access to a powerful suite of player engagement tools that will enable us to deliver exceptional experiences. This partnership will allow us to significantly enhance our acquisition and retention strategies, benefiting both TG Lab and our valued partners.”
This latest collaboration marks a significant step in advancing iGaming engagement and loyalty solutions, reinforcing both Xtremepush and TG Lab’s commitment to innovation and excellence in the industry.
