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Gaming vendor Zitro has received a Gaming Related Vendor License from the General Commercial Gaming Regulatory Authority of the United Arab Emirates, or the GCGRA. The licensing of Zitro enables the company to provide their products to the licensed operators in the country.
With this license, Zitro has accomplished a notable achievement as far as its expansion plans in the Middle East region are concerned. The UAE has been working on its commercial gaming industry, and licenses such as this are laying the groundwork for international vendors to enter into the market.
This includes a manufacturer of slot machines, video bingo products, and online casino games. The company now has the regulatory clearance to participate in the UAE’s developing commercial gaming sector.
Product Details and Timeline Unclear
The company failed to identify the particular products covered by the certification. Moreover, no information was provided about the time when the company plans to start providing products to the UAE market.
The absence of this information means that Zitro is probably developing its product range and commercial deals with local operators. The more developed the UAE gaming market becomes, the better the companies such as Zitro will understand how to provide what is required locally.
The ambiguity related to the timeline can be explained by the fact that the commercial gambling business in the UAE is in its early stages of development. While the regulatory framework is now in place, operators and suppliers are still working through the practical aspects of launching products in the market.
Strategic Move for International Growth
In the official company announcement, Zitro President, International Sebastian Salat said that the license will help the company to supply products that have been designed in order to satisfy the expectations of premium destinations. According to him, the company’s product portfolio will comprise an exceptional blend of innovation, performance, and elegance.
This quote highlights the position of Zitro as a provider of products for the high-end gaming industry. UAE, being one of the destinations with luxurious resorts and entertainment facilities, perfectly suits this niche. With the help of the vendor license, Zitro is going to follow UAE’s concept of a sophisticated gaming industry.
The license also supports Zitro’s broader international expansion strategy. The company has been operating in various countries, and the UAE is another step towards becoming an international player.
UAE’s Emerging Gaming Landscape
GCGRA has already been trying to create a regulation framework in the UAE for commercial gaming. Licensing, setting the standards for gaming products, and responsible gaming are the key activities of this regulator.
Zitro’s approval is one of the first vendor licenses issued under this framework. This indicates the UAE’s intention to create a regulated market in order to attract international gaming operators and suppliers.
The entry into the UAE market by Zitro represents an excellent chance for Zitro since its games may be in demand as a result of the growing tourism industry in the UAE.
After having obtained the vendor license, Zitro will have to complete the process of product approval and enter into commercial contracts with licensed operators in the UAE.
The absence of any particular information regarding the products and timing indicates that the company is at the planning stage. As the UAE’s gaming market matures, more information is expected to emerge about which suppliers and products will be active in the country.
Source: Asia Gaming Brief
