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28th October 2025 – Yggdrasil Gaming has added Fish & Chips, a new UK-focused slot studio, to its YGG Masters program. With its first game anticipated in January 2026, the studio will be one of the first to create games utilizing Yggdrasil’s Game in a BoxTM technology.
The partnership demonstrates Yggdrasil’s dedication to helping independent studios by offering frameworks and tools that simplify distribution and development in regulated markets. The modular production environment provided by Game in a BoxTM is intended to speed up the development, testing, and release of slot games without sacrificing quality.
Joe Wyatt-Jones, Key Account Manager at Yggdrasil, said:
“We are pleased to welcome Fish & Chips to the Masters program. Their creative direction and focus on player experience align well with the values of the program. As one of the early adopters of Game in a Box™, they will contribute valuable insights as we continue to evolve and refine the framework.”
A spokesperson for Fish & Chips added:
“Joining the Yggdrasil Masters program marks an important step for us as we prepare to launch our first title. Game in a Box™ provides the structure and flexibility we need to bring our creative approach to life efficiently, while ensuring the highest level of quality. We’re excited to collaborate closely with Yggdrasil as one of the pilot studios for this new technology.”
Fish & Chips’ addition to the YGG Masters portfolio enhances it and solidifies Yggdrasil’s position as a major facilitator of independent content production and distribution in the international iGaming market.
