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31st March 2025 – Yggdrasil, a leading provider of innovative gaming content, has further strengthened its footprint in the UK market by partnering with the esteemed gambling brand Bally’s. This strategic collaboration brings Yggdrasil’s extensive slot portfolio to a wider audience, reinforcing its commitment to growth in regulated markets.
Bally’s UK operations encompass some of the country’s most recognizable gaming brands, including Virgin Games, Jackpotjoy, and Bally Casino. With this new agreement, players across these platforms can now enjoy Yggdrasil’s acclaimed titles, such as the fan-favorite Vikings series, alongside its signature Game Engagement Mechanics (GEMs), including the popular DoubleMax™ feature.
Additionally, Yggdrasil’s portfolio includes a diverse selection of titles from its YGG Masters studio partners, featuring standout games like 7×7 Zeus and Big Bucks Bison 10k Ways, further enhancing Bally’s gaming offerings.
This partnership underscores Yggdrasil’s ongoing expansion within the UK’s regulated gaming market, aligning with its strategy to amplify its reach across key territories.
Jose Simon, Chief Commercial Officer at Yggdrasil, expressed enthusiasm about the partnership:
“Bally’s has a major presence across the UK and we are delighted to roll out our comprehensive slot offering to its players.
We have made a strong commercial start to the year which this deal only reinforces, with our goal of putting our best-in-class content in front of as many players as possible to further grow the Yggdrasil brand.”
Dezso Pazmany, Head of Product Operations at Bally’s, echoed the excitement:
“Yggdrasil is widely recognised as a leading creator and distributor of exceptional content, and we take pride in offering our players top-tier games from the industry’s biggest names.
Yggdrasil perfectly aligns with this vision, and this partnership allows us to bring a vast collection of well-established and highly regarded content to our online casinos.”
With this latest collaboration, Yggdrasil continues to strengthen its presence in the UK market, bringing cutting-edge gaming experiences to an even larger player base.
