for early access to the latest igaming videos!
and get the latest igaming news first!
10th November 2025 – Yggdrasil has strengthened its presence in Serbia after entering into a partnership with global gaming giant Merkur, making its acclaimed portfolio of slot titles available to players in the regulated Serbian market through the MerkurXtip brand.
The collaboration, enabled via Yggdrasil’s existing partnership with Bragg Gaming, brings both the supplier’s core games and content from its innovative YGG Masters program to Merkur’s player base, enhancing the operator’s premium casino offering in the Balkan region.
Merkur’s local customers now gain access to Yggdrasil’s extensive catalogue of popular titles, including the latest releases MexoMax 2 and Bob Marlin Goes Splashing, the fan-favourite Vikings series, and a variety of established hits from YGG Masters studios.
This agreement marks another strategic milestone for Yggdrasil as the company continues to expand across regulated European markets, leveraging key partnerships to deliver its gaming content to new audiences throughout the continent.
Jose Kadala, Chief Commercial Officer at Yggdrasil, said:
“We’re excited to expand our presence in Serbia through a major partnership with Merkur. We are confident that it will be a roaring success as we deliver both our proven core titles and innovative YGG Masters content to players.
Serbia represents an important growth market for us, and this deal demonstrates our commitment to providing operators with exceptional player experiences across regulated regions.”
Nenad Aleksić, Head of Online Casino at Merkur, added:
“Yggdrasil’s reputation for creating engaging, high-quality gaming content made them an ideal partner for expanding our offering.
With a creative approach to game creation and the broad portfolio via the YGG Masters program, their games are a perfect addition to our already strong slot stable.”
