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William Hill has announced an extension of its partnership with Inspired Entertainment, allowing the iGaming giants to enhance its virtual sports offerings across more than 1,300 betting shops in the UK. This renewed collaboration will introduce significant upgrades to the bookmaker’s in-store virtual sports experience.
A key feature of this expansion is the addition of a dedicated channel exclusively for virtual racing, which will increase the variety of events available to customers. With this rollout, William Hill plans to boost its network by incorporating around 300 new virtual events daily, providing bettors with even more options to engage with.
Commenting on the partnership, Jon Sanders, Head of Retail Gaming at William Hill, stated, “We’re always looking for new ways to elevate the customer experience in our shops, and this enhanced Virtual offering is a significant step forward.”
“Working with Inspired, we’re excited to bring even more variety, energy, and quality to our overall retail product range, helping us to engage customers up and down the country. It’s a great example of how we’re continuing to invest in innovation to meet the evolving expectations of our players,” he added.
V-Play Horses Chase and V-Play U.S. Horses are some of the new and refreshed content that Inspired Entertainment, a global provider of gaming content and technology, will supply to William Hill.
“Inspired’s enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring newly refreshed 2D content and state-of-the-art titles like V-Play Horses Chase and V-Play U.S. Horses,” said Brooks Pierce, President and Chief Executive Officer of Inspired.
“This next chapter in our 20+ year relationship with William Hill underlines our shared commitment to innovation, quality, and customer satisfaction in the UK retail betting space.”
While the full terms of the partnership haven’t yet been disclosed, it’s being described as a long-term one.
Source: YogoNet
