for early access to the latest igaming videos!
and get the latest igaming news first!
In the fast-moving world of iGaming, knowing who’s running ads, where traffic is coming from, and how much it actually costs is more important than ever. Enter humbl.ai—a tool that’s helping operators and affiliates track real-time SEO & PPC data without relying on VPNs or outdated reports.
In just two years, humbl.ai has grown from an idea to a must-have tool, with 200 active clients and a team of developers constantly improving the platform.We sat down with Tero Päivärinta, Business Development Lead at humbl.ai, to talk about how operators are overpaying six figures in brand-bidding commissions, how smarter data leads to better marketing decisions, and where operators are missing out on key markets.
So, what exactly is humbl.ai?
humbl.ai has been live for two years now. It started as an idea from our founder, Alen Kojadinovic, and has grown into a team of experts, with the majority being developers.
The goal? Giving operators and affiliates real-time insights into SEO and PPC performance worldwide—without relying on VPNs that don’t always show the full picture.
Who’s using humbl.ai the most? Operators or affiliates?
Right now, we have close to 200 active clients—about 70% operators and 30% affiliates.
- Operators use humbl.ai to find new affiliates, track where their brands are promoted, and see exactly what competitors are doing.
- Affiliates use it to analyze competitor keyword strategies, track SEO performance across different markets, and spot high-value opportunities.
If you had to explain humbl.ai to your grandmother, how would you do it?
It’s simple: Want to enter a market? We tell you how much it’s going to cost. No guessing, no wasting money—just data-driven decisions.
Real Impact – Stopping Brand-Bidding Fraud & Fixing Affiliate Blind Spots
Got a real example of how someone has used humbl.ai to improve their campaigns?
One of our newest clients found multiple affiliates brand-bidding on their keywords, which saved them six figures in commissions.
Another big win? Operators love our daily notification emails, which alert them when their brand’s ranking changes on SEO affiliate pages. Instead of manually tracking their position, they get a real-time snapshot of where they stand.
Affiliate managers struggle with budgets. Does your tool remove all guesswork?
We don’t claim to be 100% accurate, but our operator and affiliate partners tell us we’re 80-85% on point. That’s enough to make way smarter decisions on where to spend money and what’s worth bidding on.
A great example? If an SEO affiliate page is ranking well, but their keywords don’t match your brand, then even if you’re in the top position, you won’t convert. humbl.ai helps managers see this before they waste money.
SEO Data & Reliability – What Happens When Google Breaks Things?
You use 3rd party tools for SEO data. But lately, we’ve seen outages. Is this something you worry about?
Yeah, we definitely worry about it. When the last Google update disrupted access to SEO data, many tools were down for days. But we managed to resolve it in just a few hours, ensuring our clients continued receiving accurate data with minimal downtime.
At the end of the day, we trust our team to fix things fast when Google throws curveballs at us.
SEO data from 3rd party tools can be manipulated. Do you check for inconsistencies?
All the time. We have a big network of active clients who give us real-world feedback, so if something looks off, we fix it fast.
Regulation – How is humbl.ai Preparing for New Rules?
Regulations are getting stricter in many markets. Do you see this as a challenge?
We’re already ahead of it. Right now, we’re building a new tool specifically for regulated markets, and our first test market will be Sweden.
We’re actually developing this in partnership with LeoVegas, so we’re working closely with operators who know exactly what they need. humbl.ai isn’t just sitting around waiting for regulations to change—we’re actively evolving with the market.
Market Trends – What Are Operators Sleeping On?
You track a lot of data across regions. What’s one market or trend you think operators aren’t paying enough attention to?
There’s a massive shift happening right now, and a lot of operators are sleeping on it. We’re seeing Asian and African markets exploding, while in Europe, regulations are tightening, and unlicensed brands are taking advantage of it.
Another interesting space? The US sweepstakes casino market—it’s still early, but the numbers are starting to show real potential.
The Competition – How Does humbl.ai Stack Up?
There are other tracking tools out there. What makes humbl.ai different?
We don’t follow trends—we create them.
Our PPC tool is the best in the market, tracking real-time global results and saving everything to our database. For SEO, we only track sites that bring in at least 15 FTDs per month, so operators don’t waste time on low-value data.
What’s Next for humbl.ai?
If third-party tracking becomes more restricted, how will humbl.ai adapt?
We’re always adapting to Google’s changes. Our development team is among the best in the world, so we’re ready for any challenges that come our way.
Any AI-powered features coming soon?
Yep. We’ve got some exciting sin tuff the pipeline this year—stay tuned.
Final Take – Why humbl.ai Matters
humbl.ai isn’t just another tracking tool—it’s changing the way operators and affiliates make decisions. Whether it’s stopping brand-bidding abuse, finding new markets, or predicting PPC costs, they’re giving iGaming businesses an edge in one of the most competitive industries out there.
And if Google tries to break things again? They’ll probably have it fixed before anyone else.
