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5th September 2025 – VeliTech has appointed Mats Lundin as Chief Sales Officer to drive B2B growth across regulated markets. Lundin brings over 10 years of commercial leadership from major iGaming providers.
Experienced sales executive takes control
Lundin joins from Vegangster and previously held senior roles at Gaming Corps and iSoftBet.
The new CSO will spearhead VeliTech’s global sales strategy, targeting operators seeking proven platform technology. His appointment comes as the B2B division of Veli Group expands across European and African markets.
“Mats embodies the kind of proven expertise that our operator partners expect. His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results.
“When we say we bet on our tech, we need leaders who understand what that means in practice.”
Giorgi Aleksidze, CEO at VeliTech, highlighted Lundin’s commercial track record spanning provider and operator relationships across regulated jurisdictions.
Deep industry background
Lundin’s career includes Director of Sales and CCO positions at Gaming Corps plus Head of Sales at iSoftBet.
His expertise covers B2B platform provision and B2C operator management, with specialization in regulatory navigation and market analysis. Lundin consistently delivered revenue growth and market expansion throughout his decade-long career across multiple iGaming sectors.
The appointment reinforces VeliTech’s strategy of combining technical innovation with market validation. Unlike traditional platform providers, VeliTech operates its own gaming brands to test technology before offering solutions to operator partners.
“What drew me to VeliTech is their unique position in the market. This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most.
“That combination of technical excellence and real-world validation creates compelling value for operators.”
Comprehensive technology suite
VeliTech offers player account management, no-code CRM, payment gateway, content aggregation, and game development.
The platform addresses critical operational requirements through integrated solutions covering account management, customizable CRM systems, and multi-currency payment processing. VeliTech’s content aggregation provides extensive game libraries while proprietary game development creates exclusive content.
The modular platform design allows operators to implement specific components or adopt complete solutions. This flexibility serves businesses at different growth stages across regulated markets where compliance requirements vary significantly.
Regulated market focus
Lundin will target European casinos and emerging African markets where mobile-first gaming drives growth.
VeliTech’s expansion strategy focuses on regulated jurisdictions where operators require proven technology rather than experimental platforms. The company’s approach of operating its own brands provides performance data demonstrating platform capabilities under real market conditions.
This dual strategy of technology development and market validation addresses operator concerns about platform reliability and regulatory compliance. Lundin’s commercial expertise will support sustainable partnerships with operators seeking battle-tested technology solutions across VeliTech’s target markets.
