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29th May 2025 – Veikkaus, Finland’s state-owned betting operator and a proud member of the World Lottery Association (WLA), has unveiled its brand-new, next-generation sports betting platform in collaboration with OpenBet, a global leader in betting and gaming technology. This landmark launch marks a significant evolution in Finland’s gaming landscape, positioning Veikkaus at the forefront of innovation as the country prepares for a more competitive and regulated gambling market in 2027.
The cutting-edge platform, developed through a long-term partnership with OpenBet, delivers a fully integrated omnichannel experience to Finnish players. It is now live across Veikkaus’ digital channels and a nationwide retail network of over 4,000 point-of-sale terminals, offering seamless access to one of the most advanced sports betting services in the country.
The collaboration equips Veikkaus with a tailored, modular sportsbook solution built on OpenBet’s cloud-first architecture, enabling real-time updates, automatic scalability, and robust operational performance. It ensures not only technological advancement but also continued compliance with the highest regulatory standards.
Runa Walia Desai, Chief Customer Experience Officer at OpenBet, said:
“This launch marks a major milestone for Veikkaus, and we’re proud to stand alongside one of our key WLA partners at such a pivotal time. Our technology ensures Veikkaus stays not only compliant, but competitive and future-ready, with a modern platform built for long-term success. This partnership highlights OpenBet’s commitment to the lottery sector, responsible gaming, and localised strategies that deliver real impact. We look forward to supporting Veikkaus’ growth through this exciting new chapter.”
As part of the transformation, Veikkaus has also adopted OpenBet’s Managed Trading Services, providing enhanced in-house support through real-time odds, advanced risk management, and premium content for both local and international sports. The service covers over 300,000 in-play events annually and is backed by OpenBet’s renowned trading team and its platform’s flawless track record of uptime during major sporting events.
Jarrko Nordlund, EVP for iCasino and Sports Betting at Veikkaus, said:
“As we prepare for increased competition within the market, working alongside the industry’s most trusted, innovative, and scalable providers is key to enhancing our product and technological capabilities. Launching with OpenBet’s platform heralds a new era of sports betting within Finland, taking it to new heights and offering players a modernised experience they will truly appreciate. OpenBet’s desire to innovate further and bring more groundbreaking concepts to the Finnish market really excites us and underpins our decision to establish a close, long-term partnership with the company.”
This strategic move not only reinforces Veikkaus’ commitment to responsible, forward-thinking gaming but also strengthens OpenBet’s position as the partner of choice for WLA members worldwide, currently powering 21 national lotteries across the globe.
