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The 2026 Brasileirão competition begins this Wednesday, the 28th, with 12 Série A clubs having betting companies as their main sponsors. These companies continue to occupy the most prominent position on the teams’ jerseys, the central part of the shirt, ensuring high visibility throughout the competition. Nevertheless, this current state shows a clear trend compared to the previous period.
This figure represents a 33% drop compared to last year, 2025, in which 18 clubs had betting companies as their master sponsors. Clubs such as Vasco, Grêmio, Internacional, Coritiba, Bahia, and Santos ended their partnerships and have yet to announce their new master sponsors. Red Bull Bragantino, which sponsors its own energy drink brand, and Mirassol, sponsored by Guaraná Poty, do not have betting companies on their jerseys in the most prominent position.
Despite this drop, these companies continue to play a vital role in the financial structure of Brazilian football.
Clubs with Betting Companies as Main Sponsors in 2026
Based on sponsorship contracts reported for 2025 values, the following list highlights the clubs that either maintain or recently maintained betting companies as master sponsors, along with estimated annual values and contract durations:
Flamengo – Betano
€43.24 million per year | Contract until 2028São Paulo – Superbet
€18.20 million per year | Contract until 2030Corinthians – Esportes da Sorte
€16.59 million per year | Contract until 2027Palmeiras – SportingBet
€16.10 million per year | Contract until 2027Atlético-MG – H2Bet
€9.66 million per year | Contract until 2027Botafogo – Vbet
€8.86 million per year | Contract until 2027Fluminense – Superbet
€8.37 million per year | Contract until 2027Cruzeiro – Betnacional
€6.92 million per year | Contract until 2026Athletico Paranaense – Viva Sorte Bet
€5.80 million per year | Contract until 2026Vitória – 7K
€2.58 million per year | Contract until 2027Remo – Vaidebet
€1.93 million per year | Contract until 2026Chapecoense – ZeroUm
Value not publicly disclosed | Contract until 2026
Market Adjustment, Not a Collapse
The entry of betting companies into Brazilian football has grown rapidly in the last few years, increasing sponsorship values significantly. The partnership between Flamengo and Betano is currently the largest in the country and serves as a reference for the entire market. Nevertheless, this period of rapid growth has now entered a period of adjustment.
Ivan Martinho, a professor of sports marketing at ESPM (Escola Superior de Propaganda e Marketing), offered the following perspective on the situation: “At first, the betting companies came in very aggressively, seeking scale, seeking rapid visibility, and seeking territorial occupation. That inflated the market. Now, with a clearer regulatory framework, with more taxes, and with greater pressure for efficiency, the logic changes: less volume, more criteria in investments. But I would avoid the term bubble.”
A More Mature Sponsorship Landscape
Professor Martinho reinforced the point that betting companies are not abandoning football; they’re changing their approach: “We are not seeing the end of betting companies in football, only the end of a phase of euphoria. The market is maturing, and this tends to be positive for clubs, brands, and for the sustainability of the system as a whole in the long term.”
While the number of clubs entering the 2026 Brasileirão with a betting company as their master sponsor is reduced, the betting industry is still one of the biggest contributors to Brazilian football in financial terms. The shift from widespread sponsorship to structured sponsorship is a positive indicator for the sponsorship market in the years to come.
Source: iGaming Brasil
