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6th November 2025 – The iGaming platform provider for regulated markets, The Mill Adventure (TMA), has announced the appointment of Bjørnar Heggernes as its new Chief Commercial Officer (CCO). The senior-level appointment reflects the company’s accelerated expansion plans and its strengthened position as a trusted global partner.
Bjørnar is a seasoned commercial leader with over a decade of experience in the iGaming industry. Before joining The Mill Adventure as Head of Gaming and later Commercial Director, he held a number of key roles in marketing and product development for leading iGaming companies.
In his new position, Bjørnar will lead TMA’s global commercial strategy, focusing on enhancing client relationships and identifying new growth opportunities across key regulated markets. These include territories where TMA is already approved to power operator partners — Portugal, Malta, Germany, Ontario (Canada), Netherlands, Austria, Sweden, and Estonia — with Finland expected to join the list following upcoming licensing efforts in 2026.
Bjørnar’s appointment follows TMA’s recent success in passing its platform homologation in Portugal, a vital step in the local licensing process with an operator partner. It also marks the second major senior announcement in recent weeks, following Gerardo Prieto’s appointment as Chief Information Security Officer.
Based in Malta, The Mill Adventure is a leading iGaming platform provider known for its strong technical expertise, full regulatory compliance, and partnership-driven approach. Among its innovations are SmartLobbies, an AI-powered automated casino lobby management system, and Betpool, a social feature that enables users to pool funds for a shared experience across casino, live casino, and sportsbook.
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said:
“I am genuinely excited to step into the Chief Commercial Officer role at The Mill Adventure. Having worked across both operator and platform environments, I have seen firsthand what drives sustainable growth in regulated markets. My focus now is to translate that experience into clear commercial outcomes as we continue to expand TMA’s presence globally.
What sets this company apart is its people. The depth of talent and technical expertise across the team creates real momentum. Together, we are building platform solutions that combine innovation with the highest standards of compliance, security and reliability, creating long-term value for our partners.”
Dario Arruda, Co-founder and CEO at The Mill Adventure, said:
“We are extremely pleased to announce Bjørnar as our new Chief Commercial Officer, a key role in shaping the next phase of The Mill Adventure’s growth.
His deep understanding of the industry and proven ability to deliver commercial results make him ideally suited to lead our expansion across regulated markets. Bjørnar has already made a significant impact within the company, and his strategic mindset and leadership will be instrumental as we continue to scale our global operations.”
