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21st July 2025 – Symplify, the Stockholm-based leader in CRM and AI cloud solutions, has unveiled a new partnership with cybersecurity specialists Zenex, aimed at revolutionising data protection and communication strategies for iGaming operators.
This collaboration brings together Zenex’s renowned cybersecurity solutions—specifically tailored for the iGaming industry—with Symplify’s powerful CRM ecosystem. Together, the two companies will offer a comprehensive approach that enhances both data security and player engagement.
Zenex, known for its impenetrable digital defences and seamless communication frameworks, will integrate Symplify’s CRM tools to further support its clients. The integration allows Zenex to maximise the value of its offerings through improved client communication and more effective campaign execution.
Through Symplify’s proprietary CRM platform, including its Data Hub and multichannel communication suite, Zenex will now provide its partners with dynamic marketing capabilities alongside its core security services. The combined approach ensures that iGaming businesses can safely scale while increasing player engagement and operational efficiency.
Key CRM components such as Symplify’s Campaign and Journey Builder modules, along with advanced site conversion testing tools, will enable Zenex clients to implement AI-optimised, custom engagement flows. These enhancements are designed to drive up customer lifetime value without compromising data integrity or user trust.
The partnership also coincides with the continued development of Symplify’s communication tools. Its recently launched Instant Messaging service—initially rolled out with Telegram—is expanding to support additional real-time messaging platforms. This innovation allows operators to connect with players through their preferred channels more effectively than ever before.
Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said:
“By integrating our CRM ecosystem, Zenex can support its iGaming clients with tailored engagement journeys that boost player loyalty, drive growth, and assist cybersecurity processes. This partnership emphasises the pivotal role secure, data-driven communication plays within iGaming.”
Zenex Tech Lead, Sergei Perenets, added:
“Our collaboration with Symplify allows us to bring more value to our clients by pairing robust cybersecurity with industry-leading CRM tools. Our partners can now not only eliminate outside attacks, but also optimise how they speak with players and scale their businesses.”
With this strategic partnership, Symplify and Zenex are setting a new standard for secure, customer-centric solutions in the rapidly evolving iGaming space.
