for early access to the latest igaming videos!
and get the latest igaming news first!
2 September 2026 – Symplify has launched a redesigned version of its App Push editor, introducing a more streamlined campaign creation process for operators and CRM teams.
The Stockholm-based CRM and AI cloud solutions provider has updated the editor to bring it more closely in line with the wider Symplify user interface, creating a more consistent workflow across its platform.
Campaign Creation Moves Into Settings Panel
As part of the redesign, Symplify has simplified how App Push campaigns are built. Content can now be added directly within the settings panel rather than through a separate section.
The updated interface also includes a preview function, allowing users to see how each notification will appear while creating a campaign.
Symplify said the changes are intended to provide a cleaner and more intuitive campaign-building experience.
New Options for Audience Segmentation
The redesigned editor also aims to make it easier for CRM teams to create multiple notifications targeting different audience segments.
Under the new setup, the first notification serves as a fallback for recipients who do not match a defined segment. This allows teams to create targeted notifications for specific audiences while continuing to reach recipients outside those segments.
The settings section has also been updated with clearer navigation and a more user-friendly structure, designed to help teams manage their work more efficiently.
App Push Campaigns Can Now Be Deleted Through UI
Another addition gives users the ability to delete App Push campaigns directly through the platform’s user interface, providing greater control over campaign management.
Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said:
“Our new App Push editor is designed to deliver a faster, more intuitive user experience. The redesign focus has been on usability and workflow efficiency, making campaign creation easier while giving teams greater flexibility and control directly within the platform.”
