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Swintt increase German market presence with new Entain integration

6th January 2025 – Following the strong performance of its Premium line-up among German players, leading software provider Swintt has announced a significant expansion in the regulated German market after completing a new integration with global iGaming group Entain.

One of the world’s largest sports betting and casino operators, Entain is a London Stock Exchange–listed company that powers 35 of the industry’s most recognisable iGaming brands. Its portfolio includes household names such as Ladbrokes, Coral and bwin.

Having officially gone live with Entain earlier this month, Swintt has confirmed that more than 25 SwinttPremium titles are now available to players across all of the group’s German-facing platforms. This launch represents Swintt’s largest expansion in Germany to date.

Designed specifically with the German market in mind, the SwinttPremium catalogue combines classic fruit machine-style visuals and sounds with accessible gameplay and easy-to-trigger bonus features. The collection has already proven popular with local audiences and is set to become a strong addition to Entain’s extensive content offering.

Popular titles such as Extra Win X, Seven Seven Pots and Pearls and Master of Books Unlimited are already live on brands including Sportingbet, bwin and Ladbrokes.de, giving Entain’s German customers a wide and competitive selection of SwinttPremium games.

With Swintt continuing to release up to four new titles every month, both companies see considerable scope for the partnership to grow further. The integration highlights the strong commercial potential created by bringing together two established names within the German iGaming market.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said:

“Over the past few years, the regulated German market has been a major focus area for Swintt, so integrating with a group like Entain that has such a strong presence in the country will be vital to our strategic ambitions.

With SwinttPremium titles having already proven hugely popular with German audiences, going live with over 25 of our top-performing slots across Entain’s DE-facing platforms will enable us to introduce games to new audiences while also bolstering the group’s line-up of localised content.”

Wanja Richter, Director of Gaming North Central Europe at Entain, said:

“As a group with a huge market presence in Germany, it’s vital for bwin to stay on top of the latest trends and give customers what they want – and integrating Swintt’s popular content into our line-up will enable us to do precisely that.

By making SwinttPremium slots available across our German-facing brand, we’ll be able to provide players with a wide selection of locally optimised games that are already well-known within the country, further cementing our position as a leading brand in the regulated German market.”

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Ingi Thor Arngrímsson
Ingi Thor Arngrímsson
Ingi is the Editor in Chief of iGamingToday.com, where he keeps a close eye on the stories, regulations and industry moves shaping the global iGaming sector. With a particular interest in gambling regulation, he’s always looking for the next story worth telling and the developments that deserve a closer look. Outside of iGaming, life is a mix of family time, growing his own vegetables and getting outdoors for a bit of hunting. Whether he’s tracking down a story or something in the wild, curiosity tends to keep him busy.

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