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12th March 2026 – Genius Sports Expands Partnership with Svensk Elitfotboll to Include Low-Latency Video for BetVision
Genius Sports has expanded its official data partnership with Svensk Elitfotboll (SEF), the governing body for Sweden’s top two soccer divisions. This will include official, low-latency video content that will power its BetVision product.
Through its exclusive partnership with European Leagues, Genius Sports captures and commercialises official data from the Allsvenskan and Superettan competitions for licensed sportsbooks worldwide. The expanded agreement now grants Genius Sports access to live, low-latency video from SEF competitions.
BetVision combines live streams with integrated betslips, AI-powered player stats, and micro markets in a single interactive experience. This increases average stake size, time-in-stream, and player retention. BetVision already features content from Serie A, Ligue 1, Brasiliero Série A, Dutch Eredivisie, Turkish Süper Lig, UEFA Champions League qualifiers, and numerous other leading competitions.
The 2026 Allsvenskan season starts on Saturday, 4 April. It runs through November, providing sportsbooks with high-value content alongside the upcoming World Cup.
Steven Burton, Chief Partnerships Officer at Genius Sports, said:
“Our partnership with Swedish football is an important addition to our premium European football offering while helping to connect their competitions with new audiences worldwide. The ability to combine highly accurate official data with live video streaming within BetVision creates an unparalleled value proposition for our global sportsbook network.”
Henrik Berggren, General Secretary of SEF, said:
“Securing a partner that can manage both our data and betting video streaming rights with such technical expertise is vital for our future growth. This partnership with Genius Sports provides the long-term stability and global reach we have been seeking. Their investment in our league is a clear signal of the rising prestige of Swedish football, and we look forward to a successful collaboration that brings our game to new audiences worldwide.”
The partnership follows a strategic review of SEF’s international data and video rights, conducted with advisor Commercial Sports Media.
