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Fluminense Football Club has officially renewed its sponsorship contract with Superbet, extending its partnership until the end of 2029. Originally set to run through 2027, the new deal extends the partnership by an additional two years, reinforcing its ongoing institutional partnership with the football club.
“The extension of the partnership with Superbet reflects not only recognition of the work being done at the club in recent years but also conveys confidence in a promising future”, said Mattheus Montenegro, president of Fluminense Football Club. “This partnership has proven successful and has an even more victorious path ahead.”
Expanded Brand Visibility on the Uniform
The renewal of the partnership ensures that Superbet’s brand continues to be showcased on the front of Fluminense’s uniforms while providing an additional opportunity to be showcased at the top of the back of the team uniforms. This change is showcased on jerseys during official matches, training exercises, and warm-ups. This provides an increase in brand awareness on all of the club’s commercial properties.
The unveiling of this expanded partnership took place during the Campeonato Carioca final against Flamengo, where Fluminense came in as runners-up.
Partnership Impact and Shared Initiatives
Since the beginning of the partnership in 2024, Superbet has been present at critical moments for Fluminense, such as the FIFA Club World Cup 2025. The partnership has also been present in initiatives like Supersticioso, Flu Fest, and Outubro Rosa, which have helped to strengthen relationships with fans both on and off the pitch.
“For Superbet, it is a huge pride to be part of Fluminense’s journey, one of the most traditional and respected clubs in South American football, with international presence, remarkable achievements, and a passionate fan base”, said Alex Fonseca, CEO of Superbet in Brazil. “Throughout this trajectory, we have worked together to strengthen the men’s and women’s sports projects and consolidate Fluminense’s brand as a major reference in football. Our goal remains to build a long-term relationship based on trust, responsibility, and strategic vision for the development of Brazilian sports.”
About Superbet
Superbet Group is a technology and entertainment group founded in 2008 in Romania. The group operates in 12 countries in the sports and gaming industry. The group is a sponsor of several football clubs, among them São Paulo and Fluminense.
Superbet is a member of the International Betting Integrity Association (IBIA), a non-profit organization of licensed online betting operators dedicated to upholding the highest levels of responsible and fair gaming practices in the online gaming industry.
The renewal of the sponsorship contract is a demonstration of both parties’ commitment to a long-lasting relationship and to mutual success in developing football in Brazil.
Source: iGaming Brasil
