for early access to the latest igaming videos!
and get the latest igaming news first!
28 April 2026 – Strive Gaming, a modern multi-state, multi-tenant platform provider dedicated exclusively to the North American market, has announced a new partnership with Genting’s Resorts World brand as the operator prepares to enter New Jersey’s online casino sector.
Resorts World, known for its land-based casino operations in locations such as Kuala Lumpur, Singapore, New York, the Bahamas, and Las Vegas, is planning to expand into the New Jersey online market. The launch remains subject to regulatory approval from the New Jersey Division of Gaming Enforcement.
Under the terms of the agreement, Strive Gaming will deliver its player account management (PAM) services to Resorts World. This includes key operational capabilities such as payments processing, risk management, and fraud prevention.
In addition, Strive will support the development of the Resorts World New Jersey front end by leveraging its award-winning mobile application. The operator will also be integrated into Strive’s Infinity Engine, a system designed to enhance player lifetime value through operational automation and real-time, contextual engagement.
Strive’s platform has been specifically developed for the post-PASPA North American market, enabling operators to meet varying regulatory requirements across different states and provinces while addressing individual business needs.
Max Meltzer, CEO from Strive Gaming said:
“I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform.
We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
Robert DeSalvio, President of Genting Americas East, said:
“We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
