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24 March 2026 – Strive Gaming, a modern multi-state and multi-tenanted platform provider purpose-built for the North American market, has entered into a new partnership with leading online casino operator PlayStar.
As part of the agreement, Strive will deliver its advanced player account management (PAM) technology to support PlayStar’s ongoing expansion across North America. The partnership will see PlayStar transition its New Jersey operations from its existing PAM provider to the Strive platform. This will be followed by further rollouts in additional regulated markets, including Ontario and Alberta in Canada.
PlayStar selected Strive after a comprehensive evaluation process, seeking a platform provider capable of aligning with its long-term growth strategy in North America. Strive’s dedicated focus on the U.S. market, alongside the scalability and robustness of its technology, positioned it as the preferred partner.
Max Meltzer, CEO at Strive Gaming, said:
“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.
Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
PlayStar Casino has rapidly emerged as a notable success within the regulated North American online casino sector, building both a solid market share and a loyal player base. The collaboration with Strive represents the next phase in its strategic development as it aims to broaden its footprint across the region.
Fredrik Liljewall, CEO at PlayStar, added:
“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.
Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
The agreement also marks a further milestone for Strive Gaming, which now serves more B2B PAM clients in the United States than any other platform provider. Adding PlayStar to its client base strengthens Strive’s expanding portfolio and underlines its position as a go-to supplier for operators aiming to launch and grow within the North American market.
