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7 August 2025 – In a bold fusion of street culture and cutting-edge entertainment, online gaming giant Stake has announced a new global partnership with Street League Skateboarding (SLS).
The collaboration, which launched earlier this year with Stake as Presenting Rights Partner at SLS Miami and the inaugural SLS Takeover in Santa Monica, will run throughout the 2025 SLS Championship Tour, culminating in the Super Crown Final in São Paulo this December.
As part of the partnership, Stake will receive extensive brand exposure across all live events. This includes branding on skate course features, broadcast segments, and integration across SLS’s social content, making Stake a visible presence at the world’s premier skateboarding competitions.
Key content integrations include:
“What’s at Stake” – an event preview series
Game of S.T.A.K.E. – a fresh take on the iconic Game of Skate, featuring head-to-head challenges between top SLS athletes
Stake will also serve as the Presenting Rights Partner of the annual Trick of the Year contest, where skaters worldwide compete for one of skateboarding’s most prestigious accolades. Winners will be announced in December.
“We’re excited to welcome an exciting brand like Stake to the SLS family”,
said Frank Lamicella, CEO of Thrill Sports and parent company of SLS.
“This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,”
said Akhil Sarin, Chief Marketing Officer at Stake.
“This alignment makes it an excellent partnership for our brand.”
