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Stake has expanded its combat sports sponsorship portfolio by signing Brazilian boxer Jully “Poca” de Oliveira as its first boxing ambassador.
The sportsbook and casino brand announced the partnership ahead of Poca’s super lightweight fight against Cinderella Linnear on Friday, August 21, 2026. Under the agreement, Poca will represent Stake globally.
The deal marks another step in Stake’s involvement in combat sports, adding boxing to a portfolio that already includes partnerships and ambassadors within the UFC.
Poca Joins Stake Ahead of August 21 Fight
Poca originally built her following as a fitness and martial arts content influencer before going viral after intervening to defend a mother and daughter from an assault.
She made her crossover boxing debut in 2023 and has since maintained an undefeated record. In June 2026, Poca made her professional boxing debut, defeating Monica Medina by unanimous decision.
Described as the most-followed female professional boxer in the world, Poca has developed a significant presence both inside and outside the ring.
Akhil Sarin, Chief Marketing Officer at Stake, said:
“We’ve got a great portfolio of fighters in our ranks and we’re proud to have added not only an emerging, ferocious and undefeated boxer but someone who’s paved the way for female influencers who wish to make it in fighting.
We have a huge respect for combat sports and whilst we’ve built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.”
Stake Builds on UFC Partnerships
The agreement builds on Stake’s existing presence across combat sports. The company serves as the official betting partner of the UFC in Brazil and has Brazilian UFC stars Alex Pereira and Alexandre Pantoja among its brand ambassadors.
The addition of Poca represents Stake’s first boxing ambassador and further expands the company’s involvement beyond its existing UFC partnerships.
Jully “Poca” de Oliveira, added:
“I’ve always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I’m proud to be part of that.
My goal has always been to inspire people through my journey, both inside and outside the ring. I’m excited to work with Stake to reach even more fans across the world.”
Stake Continues to Expand Global Sponsorship Portfolio
The latest partnership adds to Stake’s growing sponsorship portfolio across sport, entertainment and culture.
Alongside its combat sports partnerships, the brand works with major organisations and personalities including Drake, Everton Football Club and the UFC.
