for early access to the latest igaming videos!
and get the latest igaming news first!
July 31, 2025 — The Trinbago Knight Riders (TKR) today announced a landmark partnership with Stake, the world’s leading online casino and sportsbook, as their new Official Title Partner. This agreement marks a significant milestone for the Caribbean Premier League’s most decorated franchise.
The partnership brings together two powerhouse brands—Stake and TKR, the latter boasting four championship titles (2015, 2017, 2018, and 2020) and a legacy of excellence in T20 cricket.
This move further strengthens Stake’s expanding footprint in global sports. The company’s growing portfolio includes sponsorships with the UFC, Everton FC, the Stake F1 Team, as well as partnerships within the cricketing world such as the European Cricket Championships, Paarl Royals, and Major League Cricket.
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi- year agreement,”
said Binda Dey, Group CMO, Knight Riders Sports.
“This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Akhil Sarin, Chief Marketing Officer at Stake, said:
“TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide.”
Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket,”
added Sarin.
To celebrate the new partnership, TKR and Stake launched an innovative teaser campaign featuring star players Andre Russell, Sunil Narine, and Dwayne Bravo, alongside athletes from Stake’s global sponsorship roster. The campaign leveraged the reach of diverse fanbases across social media, generating organic excitement that led up to today’s official reveal.
