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London, 1 may 2025 — Leading betting platform Stake has today announced the signing of iconic Italian jockey Frankie Dettori as its newest Global Ambassador, marking another high-profile addition to its growing roster of international sports stars.
Widely regarded as one of the greatest jockeys in the history of horse racing, Dettori’s career has spanned over three decades at the very top of the sport. A three-time British Flat Racing Champion (1994, 1995, 2004), he became a legend in 1996 when he famously rode all seven winners on British Festival of Racing Day at Royal Ascot — a feat still considered one of the most iconic achievements in horse racing history.
With 287 Group 1 victories to his name and 23 Classic wins, Dettori has shown no signs of slowing down. His international presence continues to grow, with a standout debut in the United States that saw him claim six wins in his first two weeks, including a memorable Grade 1 victory in the Santa Anita Handicap in March last year.
A true fan favourite, Dettori is known not just for his racing accolades but also for his charismatic persona and signature flying dismount celebration. His appeal reaches far beyond the racetrack, making him a global celebrity and a household name among sports fans of all ages.
Commenting on the partnership, Frankie Dettori said:
“I am really excited to be working with Stake and to be part of such a refreshing and dynamic team. They are a hugely recognisable name within sport and work with some of the biggest athletes and teams, so I am looking forward to coming onboard and seeing what is next!”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“Frankie is one of the biggest names in horse racing history, but more importantly than that, he is also a name that transcends sport. His career achievements and personality are unmatched in the racing world and we are thrilled to welcome him on to the Stake roster.”
Dettori now joins Stake’s ever-expanding lineup of elite sports ambassadors from across football, MMA, motorsport, and more — further cementing the platform’s position at the heart of global sports entertainment.
