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18 February 2026 – SPRIBE has announced that Charles Oliveira has joined the Aviator team as an official brand ambassador. The UFC lightweight star will promote the world’s leading crash game through a series of campaigns scheduled over the next 12 months.
As part of the collaboration, Oliveira will headline a range of high-energy marketing activations designed to increase awareness of Aviator, which currently attracts more than 77 million unique active players each month. The campaigns will focus on his home market of Brazil as well as international audiences.
Widely regarded as one of the most accomplished fighters in UFC history, Oliveira—known to fans as “Do Bronx”—holds the record for the most finishes in the organization (21) and the most submission victories (17). With a professional record of 36 wins and 21 post-fight bonuses, he has earned a reputation as a fan favourite and Octagon icon.
Celebrated for his relentless mindset, explosive style and ability to secure rapid finishes, Oliveira aligns naturally with Aviator’s fast-paced gameplay, risk-driven mechanics and knockout win potential.
The appointment is part of SPRIBE’s long-term, multi-million-dollar marketing agreement with the Ultimate Fighting Championship. Under this partnership, the Aviator logo is featured inside the Octagon during UFC Fight Night and Pay Per View events.
The agreement also establishes a dedicated brand ambassador fund, enabling SPRIBE to collaborate with UFC athletes like Oliveira and execute targeted promotional campaigns.
Oliveira joins a growing roster of Aviator ambassadors, including Michael Bisping, Valter Walker, Alexandre Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira and Merab Dvalishvili.
Giorgi Tsutskiridze, CCO at SPRIBE, said:
“Charles Oliveira is a true icon of the sport – his journey from the favelas to the pinnacle of the UFC mirrors the high-energy, high-stakes excitement that Aviator provides to millions of players.
We are delighted to welcome ‘Do Bronx’ to our ambassador team. His relentless style and massive global following make him the perfect partner as we continue to scale Aviator’s reach throughout 2026.”
Charles Oliveira, UFC fighter and Aviator brand ambassador, added:
“The passion of UFC fans is unmatched, and I see that same energy in the Aviator community.
It is an honor to be an ambassador for the world’s number one crash game. I look forward to bringing some special ‘Do Bronx’ surprises to the fans over the next year as we take this partnership to new heights.”
