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SPRIBE has appointed Brazilian football content creator Luva de Pedreiro as a brand ambassador for Aviator, with the social media personality set to promote the crash game to his audience across Brazil and Latin America.
Luva de Pedreiro, whose real name is Iran Ferreira, rose to prominence after sharing videos of his football skills and celebrations from a dirt pitch in rural Bahia. His “Receba!” catchphrase has since become widely recognised among football fans, while his following across Instagram, TikTok and YouTube has grown to more than 40 million.
Under the new partnership, Luva de Pedreiro will introduce Aviator to his followers as part of his role as a brand ambassador.
Aviator is SPRIBE’s flagship crash game. Players place a bet before a plane takes off, with the multiplier increasing as the flight continues. They can choose to cash out before the plane disappears, at which point any remaining stakes are lost.
Giorgi Tsutskiridze, CCO at SPRIBE, said:
“Luva de Pedreiro is one of the most recognisable figures in Brazilian football culture, and the connection he has with his fans is exactly what makes this partnership work.
Brazil is one of the most important markets in the world for us, and Aviator already has a huge community there. Having someone of Luva’s standing introduce the game to his followers, in his own voice, is the strongest way we could reach the next generation of players. We know his audience shares his love of the game, and we are confident they will find plenty to enjoy in Aviator.”
Luva de Pedreiro, Aviator brand ambassador, added:
“Aviator has the same energy I put into everything I do, that moment where anything can happen and you have to trust your instinct. I can’t wait to show it to my fans and see how they take to it!”
