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Tuesday, October 28, 2025 – Joe Adair has been named the new Senior Sales Manager at SportingRisk.com, a prominent supplier of betting, forecasting, and sports analytics solutions.
Adair will support Sporting Risk’s ambitious international growth strategy and concentrate on growing the company’s tier-one clientele in his new position. Following successful showcases in Lisbon and Las Vegas, he will play a pivotal role in extending the reach of Sporting Risk’s data-driven product suite across global markets.
Joe Adair commented:
“Sporting Risk’s proprietary IP has powered the creation of a market-leading product suite that includes Player Props, Pre-Canned BetBuilders, and Next-Gen player-centric BetBuilder features. I’ll be expanding product sales across new regions and drawing on my experience not only to sell effectively, but also to feed valuable insights back into the product team to drive continuous improvement.”
Adair brings a wealth of experience across trading, product development, and commercial management — providing him with a holistic understanding of how these areas connect within the betting ecosystem. In the past, he has assisted operators in utilizing data-driven solutions to improve player engagement and performance at top sportsbooks in Brazil and other international markets.
Before joining Sporting Risk, Adair held commercial roles at WA.Technology, where he served as Partnerships Manager, and at Metric Gaming.
Andy Phillips, Chief Commercial Officer at Sporting Risk, said:
“I’m really pleased to have Joe join the team. His impressive background in trading, product, platform, and partner management prior to moving into sales gives great experience to draw from, and I know he’s going to deliver for us.”
Adair’s appointment marks another step in Sporting Risk’s ongoing expansion as the company continues to strengthen its position as a leader in sports data, forecasting, and next-generation betting solutions.
