for early access to the latest igaming videos!
and get the latest igaming news first!
In 2024, leading iGaming industry player SOFTSWISS marked its 15th year with a host of stunning achievements and product launches. Further expansion of the game portfolio, entering new markets, and more social responsibility-the company has been involved in all of these during this year.
Expansion of Product Offering
Setting the bar high for enhancing its service portfolio, this year SOFTSWISS launched three new products: Lotto Software, Retail Betting Solution, and a Horse Racing module as part of its Sportsbook. These additions give operators flexible and secure tools to extend their lottery and betting services with ease.
This expansion is supported by the SOFTSWISS Game Aggregator, fuelled with more than 23,500 games from over 280 providers and already being the largest game hub within the industry. Its aggregator supports over 1,200 iGaming brands equipped with unique player engagement tools that set a benchmark of innovation and scale for the market.
Strategic Acquisitions
SOFTSWISS has also pursued strategic acquisitions to strengthen its market position. With the controlling stake in Turfsport, a South African company, SOFTSWISS enters into a joint venture that will provide high-quality iGaming solutions for the African market. A significant share in Ously Games, known for its very popular social casino platform called SpinArena.net, opens up wide new opportunities in the fast-growing area of social entertainment. These form part of the wider strategies by SOFTSWISS aimed at expanding into various markets.
Notable Partnerships and Initiatives
It has been very exciting to welcome Formula 1 legend Rubens Barrichello as Non-Executive Director for Latin America at SOFTSWISS. This means that, with this partnership, SOFTSWISS will be able to further get closer to the Brazilian market by merging knowledge from both iGaming and racing industries to drive clients’ businesses.
Besides that, the ‘Help Brazil’ campaign has been launched by the company in response to the terrible floods in Brazil, receiving wide support from the iGaming community. Further on, this campaign won the award for the Socially Responsible Initiative of the Year at the SBC Latinoamérica Awards, once again proving SOFTSWISS’s care about social responsibility.
Milestones
The whole year was replete with celebrations: SOFTSWISS celebrated its 15th anniversary with a great party in Lisbon, to which about 600 guests were invited. Besides that, the company celebrated 22 industry awards won in 2024, including Best Platform Provider and Innovation in iGaming Technology at various prestigious awards. These awards are a reflection of SOFTSWISS’s dedication to excellence and innovation within the iGaming sector.
Outlook
As 2024 draws to a close, Andrey Starovoitov, Co-CEO of SOFTSWISS, thanked partners, clients, and employees for making this year so bright. He claimed that New Year’s Eve is a time when every achievement and challenge faced over the year should be remembered. SOFTSWISS will keep on growing and developing together with the fast-changing world of iGaming.
In the end, SOFTSWISS’ successes throughout 2024 underpin the company’s commitment to innovative developments, strategic growth, and social responsibility. Due to its now-expanding portfolio of products and established strategic partnerships in place, SOFTSWISS is well-placed to lead the iGaming industry into the future.
Source: yogonet.com
