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2 September 2025 – SIS (Sports Information Services) has signed a long-term agreement with Hollywoodbets to expand the reach of its live Numbers offering in Africa, strengthening an already established partnership between the two companies.
The new deal brings SIS’ 39’s and Fast 15’s live draws to Hollywoodbets’ platform, enhancing player engagement with high-frequency betting content designed to entertain and retain users around the clock.
More draws, more often
Hollywoodbets to launch SIS’ 39’s and Fast 15’s to boost player engagement.
Fast 15’s is a high-churn live draw product with simple mechanics, frequent events, and improved odds, ideal for casual bettors seeking fast-paced entertainment. The more recent 39’s draws take place every three minutes, serving as both an engagement filler during quieter hours and a key margin-driving vertical for operators.
Both products are part of SIS’ wider 24/7 betting content strategy, designed to deliver consistent opportunities for wagering with minimal downtime.
Strategic push across the African market
The deal reflects SIS’ continued focus on long-term African expansion.
SIS has seen growing momentum across African markets, with its live betting content gaining strong traction among regional operators. The extended collaboration with Hollywoodbets reinforces its strategic push to scale its numbers vertical in high-growth territories.
Joe Andrews, Head of Sales across Africa at SIS, stated:
“SIS and Hollywoodbets have established a successful relationship, and we are incredibly excited to extend our partnership with the launch of 39’s and Fast 15’s.”
“Our market-leading numbers vertical continues to increase margins for operators across the continent, and we look forward to watching SIS’ live draws portfolio raise its profile, particularly in South Africa with the country’s leading operator.”
Hollywoodbets enhances platform offering
New live draws will broaden content and deepen user experience.
As one of the continent’s most prominent betting brands, Hollywoodbets continues to invest in its online platform, bringing fresh content to meet evolving player preferences. The SIS deal adds variety and frequency to its portfolio, complementing existing verticals with a highly engaging draw product.
Wayde Dorkin, Head of Product at Hollywoodbets, remarked:
“Hollywoodbets is committed to continually improving our offering to meet the evolving needs of our clients. By integrating SIS’ full numbers portfolio, we’re broadening our product variety and strengthening our online platform to deliver an even more dynamic and engaging experience.”
“SIS’ product has proven to be popular in other markets around the world, and I am sure African audiences will enjoy the round-the-clock nature of the content which will maximise engagement.”
