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Rome, Italy – The SiGMA Central Europe 2025 B2C Awards delivered an evening of creativity, competition, and generosity at Cinecittà Studios in Rome.
While the event celebrated standout achievements in gaming, it also raised €73,800 for the SiGMA Foundation, showing the industry’s ongoing commitment to meaningful global impact.
A cinematic setting for a cause
Under the lights of Cinecittà, the gaming industry proved that its influence can extend far beyond business.
Hosted on 4 November, the charity auction followed the B2C Awards ceremony, where guests gathered among marble columns and golden studio lighting to support projects that change lives. The energy in the room was contagious as each bid grew into a moment of shared purpose.
With Rick Goddard leading the auction, the night combined humour, storytelling, and spirited generosity. Delegates raised their glasses in applause as each piece found its bidder, transforming celebration into action and luxury into long-term community value.
Giving back through global projects
Funds raised in Rome will support education and development initiatives across six countries.
The €73,800 collected from the auction will contribute to a series of SiGMA Foundation projects planned for 2026. Each initiative focuses on education, sustainability, and access to basic resources for underserved communities:
- Bonga, Ethiopia: Installation of water tanks for Wush Wush Kindergarten and four new classrooms near the Women’s Empowerment Centre.
- Jimma, Ethiopia: Refurbishment of St Peter & St Paul Primary School to ensure safe, weatherproof classrooms.
- Kasese, Uganda: Construction of a new kindergarten and expansion of the local primary school to meet rising enrolments.
- Iquitos, Peru: Rebuilding of the Casa Betania Night Shelter and construction of dormitories for river patients awaiting care.
- Puerto Barrios, Guatemala: Continuation of the Clay Filters and Clean Stoves Project, improving health and environmental conditions.
- Philippines: Expansion of education and welfare projects, including WiFi access for e-learning, a feeding programme in Tondo, and upgrades at the Jose Depiro Formation Centre in Bataan.
Each project reflects SiGMA’s wider mission: empowering local communities through education, safety, and sustainable development.
Art, sport, and storytelling on stage
Each artwork carried its own story, linking creativity to compassion.
The B2C Auction featured a selection of art and memorabilia that inspired generosity from both operators and affiliates:
- Life’s a Game by Angela Nikolau – sold for €4,000 to Punin Group, a surreal portrayal of risk, reward, and modern temptation.
- Superhuman Messi Has Done It Again! by Rudy Jun Aquino – sold for €1,800 to HubAffiliations, a vibrant depiction of Lionel Messi’s World Cup triumph.
- Laugh Through the Chaos by Lena Maria Ludes – sold for €55,000 to Punin Group, a powerful portrait exploring the balance between freedom and struggle.
- One Last Spin by Emre Tuna – sold for €4,000 to HubAffiliations, capturing two skeletal gamblers frozen in the thrill of one final bet.
- Hermes by Natalya Gudovich – sold for €7,000 to Alea, a reflection on transformation and balance drawn from ancient mythology.
- Neymar Jr. Signed Photograph – sold for €2,000 to Punin Group, generously donated by The Power Plugin, commemorating one of football’s defining talents.
Each piece reflected the event’s wider purpose: uniting artistic expression and philanthropy to create measurable global change.
Progress through participation
The B2C Awards Auction reaffirmed the industry’s capacity to build a better future.
The evening at Cinecittà Studios was more than a celebration of gaming excellence. It was a reminder that the industry’s creativity and resources can extend beyond entertainment to improve lives.
Through collective action, the SiGMA Foundation continues to transform generosity into lasting infrastructure for communities in need.
For more on the B2C Awards, the SiGMA Foundation, and upcoming global projects, visit sigma.world.
