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SBC has chosen InsightPlay.ai as its Official AI Solutions Partner for SBC Summit Rio, marking the beginning of a strategic partnership that will look to leverage innovative artificial intelligence technology to create better experiences for attendees.
As part of the partnership, InsightPlay.ai will deploy its Event Concierge powered by artificial intelligence, called Bruna, which will be available to provide assistance and guidance to attendees before and during the event.
Bruna will be accessible via WhatsApp and Telegram, two of the most popular messaging apps used by Brazilians.
With Bruna, attendees will be able to access instant support without having to download any additional apps or use complex software.
A 24/7 Digital Help Desk
Available 24/7 and accessible in both English and Portuguese, Bruna will be a digital help desk that will answer questions about the conference, including the conference agenda, panel details, speaker information, exhibitor details, including booth numbers, access levels, events, parties, and general information about the event.
SBC Summit Rio will take place from March 3 to 5 at Riocentro, the largest convention center in Latin America. The event will bring together stakeholders in the gaming and betting industry in Brazil to discuss the future steps that need to be taken in an industry that officially entered a regulated environment at the beginning of last year and has since undergone a dynamic development period.
Executives Highlight Transformative Potential
Cristian Barbosa, COO and co-founder of InsightPlay.ai, said: “Our portfolio of AI Agent solutions is primarily focused on player interaction, but it also has enormous scope to deliver a better attendee experience”, he said. “Rio is the pilot of what we hope will be a transformative partnership for future SBC events.”
Commenting on this new partnership, Javier Troncoso, CEO of InsightPlay.ai, said: “AI agents are quickly becoming a new interface between organizations and their audiences. Using this technology to deliver a better attendee experience at live events means that those attendees can benefit from a more personalized, efficient, and accessible experience.”
From SBC’s point of view, this partnership is a reflection of their dedication to innovation. Lucía Mouriño, VP Relationships – Latin America, SBC, said: “We are always looking for new ways to deliver a better attendee experience through innovation. We often speak about how AI can positively influence our conferences, so we believe that this is the right time to start implementing it in our processes as event organizers.”
Launchpad for Broader AI Integration
By relieving physical support teams of some of their workload while still giving attendees instant access to information that they need to know, this AI Concierge represents a step forward for large-scale events in their integration of intelligent technologies without sacrificing usability or their focus on a people-centric approach.
SBC Summit Rio will be the launchpad for this new partnership, with both parties looking to explore new ways that AI can be utilized for attendee engagement in future events.
Source: SBC Noticias
