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8th April 2025 – RubyPlay, the innovative B2B iGaming development studio, has officially partnered with StarCasinò, part of the Betsson Group’s Italian network, to deliver its full catalogue of award-winning slot games to Italian players.
The partnership marks a significant milestone for RubyPlay as it launches its complete portfolio with a major operator in Italy for the first time. This strategic move sees flagship titles such as Go High® Gallina, Immortal Ways® Diamonds SE, and Diamond Explosions® 7s SE made available on StarCasinò’s popular online platform.
The integration of RubyPlay’s content will be rolled out gradually over the course of a month, with three games added to the site daily. This steady release schedule ensures a continuous stream of fresh content for players and maximizes engagement.
Since acquiring its Italian license in 2011, Betsson Group has established itself as a leading force in the market through the growth of its StarCasinò brand. The addition of RubyPlay’s diverse and dynamic portfolio reinforces the operator’s commitment to delivering high-quality entertainment to its user base.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed his enthusiasm about the launch:
“It’s incredibly exciting to see our full game portfolio go live in Italy with StarCasinò.
This marks a key moment in RubyPlay’s growth as we deepen our presence in the market with one of the most respected operators. With a strong rollout plan in place and daily new game launches, we’re confident that Italian players will enjoy the rich variety and immersive experiences our games offer.”
Fabio Denegri, Head of Gaming & Sports Italy at Betsson Group, added:
“We are extremely pleased to introduce the provider, Rubyplay, into our portfolio. With its innovative titles and variety of mechanics, we are confident that Rubyplay will win the hearts of our users, adding significant value to our online gaming offering.
We are proud to be the first in Italy to host RubyPlay’s full suite of games, and we’re excited to see how our players engage with these thrilling new titles.”
As RubyPlay continues its global expansion, this collaboration with StarCasinò signals a strong step forward in its mission to bring engaging and top-quality gaming content to regulated markets worldwide.
