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16 March 2026 — RubyPlay, a studio-based layered content ecosystem, has bolstered its position in the South African market through a new partnership with the region’s leading betting operator, Hollywoodbets.
As part of this collaboration, Hollywoodbets players across South Africa now have access to a range of RubyPlay’s most popular titles, including Elephant Stampede SE, Diamond Explosion® 7s, and Mayan Cache.
Since entering the South African market in 2023, RubyPlay has built a strong reputation for delivering high-performing, localised content that reflects the preferences of the region’s diverse player base.
Founded in 1986 as a racing publication, Hollywoodbets evolved into bookmaking with the opening of its first branch in 2000. Today, it stands as one of Africa’s most well-established betting operators, offering a wide portfolio of slots, live casino, and sports betting entertainment from top global providers.
By combining RubyPlay’s distinctive game design and innovative mechanics with Hollywoodbets’ extensive market reach, the partnership promises a compelling entertainment experience tailored to South African players.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented:
“Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further.
“The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store.”
Wayde Dorkin, Head of Product at Hollywoodbets, added:
“RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment.
“We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players.”
