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29th July 2026: RubyPlay, a provider of premium content and platform-level engagement tools for the global iGaming industry, has expanded its partnership with global tier-one operator bet365 into Brazil, continuing its growth across the country’s regulated iGaming market.
As part of the rollout, bet365 players in Brazil now have access to a selection of titles from both RubyPlay Studio and Koala Games. The launch further strengthens RubyPlay’s position as a supplier of localised casino content designed for regulated markets.
The newly available portfolio includes RubyPlay titles such as Brilliant Gems, Gummy Giga Match®, and Go High® Panda, alongside Koala Games releases including Voltage Blitz® Rapid and Voltage Blitz® Vortex.
The agreement highlights RubyPlay’s studio-based model, which enables operators to access a broad range of content through a single integration while also opening the door to additional in-house studios.
The expansion follows the companies’ existing partnership in Spain’s regulated market, representing another milestone in the growing global relationship between RubyPlay and bet365.
Brazil remains a strategic market for RubyPlay as the supplier continues to expand its presence through partnerships with leading operators and a portfolio tailored to local player preferences.
Dima Reiderman, CCO at RubyPlay, said:
“Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration.
What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localised portfolio, from established RubyPlay favourites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market.”
Spokesperson at bet365, added:
“This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.
The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”
