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4 March 2026 – RubyPlay has expanded its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.
Under the agreement, Codere Online has integrated a broad selection of RubyPlay’s popular titles, including J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE.
The partnership also includes content from Koala Games, one of the fast-growing studios within RubyPlay’s ecosystem, such as Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will also gain access to additional content from RubyPlay’s wider studio network as further titles are introduced.
The collaboration strengthens RubyPlay’s expansion across the LATAM region, where its multi-layered content ecosystem continues to support operators with a diverse portfolio of games. The model enables tailored content development while leveraging a unified distribution network, allowing for faster delivery cycles and improved responsiveness to operator and player preferences.
As a NASDAQ-listed operator, Codere Online has established a strong position across its core Spanish-speaking markets, including Mexico. Through this partnership, RubyPlay’s portfolio will reach a broader audience in Mexico, the second-largest market in Latin America.
Dima Reiderman, CCO at RubyPlay, said:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players within the region.
“Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and the wider LATAM region.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico.
“By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect.”
