for early access to the latest igaming videos!
and get the latest igaming news first!
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, with the experienced media executive set to join the company on October 6.
Demaria brings more than 25 years of experience in the media industry to the newly created position, having previously held senior leadership roles at CNN and NBCUniversal.
Throughout his career, he has worked across news, sport and entertainment, with a focus on building audiences, developing digital brands and overseeing content, commercial and digital transformation.
In his new role at RMG, Demaria will be responsible for the group’s content strategy, audience development, digital growth, data and insights, marketing integration and content partnerships.
His remit will include supporting subscriber growth and audience engagement while strengthening commercial performance across the business.
Russell Ferris, Managing Director of RMG, said:
“This appointment reflects our ambition to further strengthen our wider content offering. Andrew combines world-class editorial expertise with an exceptional track record in audience growth, digital innovation and commercial content. Throughout his career he has built and transformed media brands that engage audiences at scale while delivering measurable commercial success.
Andrew will play a pivotal role in bringing together our broadcast, digital, marketing and data capabilities to help us reach new audiences, deepen engagement with existing fans and create even greater value for our racecourse shareholders.”
Demaria sees opportunities to expand the way racing content is presented and distributed to audiences across different platforms.
Andrew said:
“Racing possesses all the ingredients of a great media property: elite sporting competition, compelling personalities, passionate fans and a year-round calendar of major events. The opportunity is to tell those stories in more ways, across more platforms and to more audiences than ever before.
Racing TV and RMG already occupy a key position at the heart of the sport, and I look forward to working with racecourses, broadcasters, partners and colleagues to build a truly integrated content operation that drives audience growth, subscriber engagement and long-term value for racing.”
Demaria spent more than 16 years at CNN, where he helped develop and lead several of the broadcaster’s digital brands, including CNN Travel and CNN Style.
He later served as VP & Managing Editor at CNN Digital International before moving to NBCUniversal.
At NBCUniversal, Demaria held the position of VP, Executive Creative Director. His responsibilities included global commercial content, events, brand strategy and other projects spanning the company’s sport, news and entertainment portfolio.
Demaria is based in London and previously worked in Hong Kong. During his career, he has built and managed teams operating across different markets and languages, working with audiences and partners in the UK, Europe, North America, the Middle East and Asia-Pacific.
He will officially take up the newly created Chief Content Officer position at RMG on October 6.
