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23 September 2025 – Relax Gaming, the iGaming aggregator and supplier of award-winning content, has strengthened its presence in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.
Full content suite goes live on bet365.it
The integration sees Relax Gaming’s complete proprietary content portfolio launch on bet365.it, including flagship titles Money Train 3, Book of Power and Net Gains.
The partnership provides bet365.it with access to Relax Gaming’s full suite of proprietary content, featuring flagship titles Money Train 3, Book of Power and Net Gains. The integration also includes a curated selection of third-party games delivered through Relax Gaming’s award-winning aggregation platform.
As one of the industry’s most influential global operators, bet365 offers a substantial player base and robust market presence to the partnership. The launch marks a strategic move for Relax Gaming as it continues expanding its growth in key regulated markets with high-quality, localized content.
Partnering with bet365 in Italy represents a significant leap forward in our European expansion. Italy remains a vital market for us, and teaming up with a powerful brand like Bet365 gives our content immediate visibility and credibility with a wide audience.”
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, emphasized the partnership’s strategic importance for European market expansion and the visibility bet365’s brand provides.
Strategic italian market entry
Italy represents a vital regulated market for Relax Gaming’s European expansion strategy.
Italy remains one of Europe’s most competitive regulated markets, making the bet365 partnership particularly significant for Relax Gaming’s growth objectives. The integration provides immediate access to bet365’s established Italian customer base through the bet365.it platform.
Relax Gaming’s portfolio is designed to deliver strong retention and standout performance, positioning the content provider to bring value to bet365’s Italian operations through proven game mechanics and player engagement features.
“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
Operator Content Strategy Enhancement
bet365 expands its Italian games lineup with proven performers to deliver fresh, engaging entertainment.
bet365 views the Relax Gaming partnership as supporting its strategy of delivering fresh, engaging entertainment to players across all regulated markets. Relax Gaming has built a strong reputation for innovation and quality, making it a valuable content partner for bet365’s Italian operations.
“Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.”
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”
A spokesperson at bet365 highlighted Relax Gaming’s reputation for innovation and quality as key factors in the partnership decision.
Award-Winning Aggregation Platform
Relax Gaming delivers both proprietary content and third-party games through its award-winning aggregation platform.
The partnership showcases Relax Gaming’s dual capability as both content creator and aggregator, providing bet365 with access to proprietary titles alongside curated third-party content. This comprehensive approach enables bet365 to enhance its Italian game library through a single integration.
Relax Gaming’s aggregation platform has received industry recognition for its quality and performance, supporting the company’s expansion across key regulated markets where operators seek reliable content partnerships.
