for early access to the latest igaming videos!
and get the latest igaming news first!
Rafael Morientes, a sports journalist and reporter, has been appointed as the new brand ambassador of 7K, further consolidating the betting company’s position in the sports market in Brazil. With a reputation for having extensive knowledge in covering sports events, Rafael Morientes is now part of the 7K brand with the aim of expanding the company’s reach in the sports community, especially among football fans.
As part of the partnership, Rafael Morientes will be present at the matches of the Campeonato Paulista, which is considered one of the most traditional state championships in Brazil in terms of football. During the competition, he will be responsible for creating exclusive content for 7K’s social media platforms, including behind-the-scenes content, competition highlights, and insights related to the competition.
7K is one of the official sponsors of the Paulista Championship and is responsible for the “7K Craque do Jogo” award, which is given to the best player of the match. In this context, Rafael Morientes’s new role within the company is to deliver the award to the athletes selected during the competition, further consolidating the brand’s position in the market during the post-competition celebration.
Brand Alignment and Strategic Rationale
Gustavo Afonso Ribeiro e Lacerda, the founder and member of the board at Ana Gaming, the holding company that owns 7K, commented on the hiring of the new ambassador. According to him, “We already know the quality of Rafael Morientes’ work. He has a profile that speaks directly to the audience that consumes sports, especially football.”
He further added, “In addition, since 7K is also deeply connected to this universe, with several partnerships within the sports environment, the arrival of the new ambassador will allow the creation of new content, expanding the brand’s reach and engagement on social media.”
The quotes show that the company aims to enhance its communication strategy by associating itself with personalities that are closely related to the coverage of football matches and sports journalism.
Expanding the Ambassador Roster
With the hiring of the new ambassador, Rafael Morientes, 7K has expanded its roster of ambassadors, which currently includes many popular figures from the sports and entertainment industries. Currently, the list includes Hulk, the striker at Atlético Mineiro; Craque Neto, a television presenter and former football player; Andre Henning, sports commentator and narrator; and Xand Avião, a popular Brazilian singer.
The above list of ambassadors indicates that 7K aims to reach out to many segments of the audience, yet still remains closely related to the coverage of football matches. With the hiring of the new ambassador, the brand has also added the journalistic and on-site reporting feature to its roster.
Source: iGaming Brasil
