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17 February 2026 – Racecourse Media Group (RMG) has extended its in-play betting service to Irish horse racing, marking a significant step forward in the evolution of live wagering on the sport. Real-time pricing has now been integrated into the digital sportsbooks of Entain brands Ladbrokes and Coral, as well as William Hill and BVGroup’s five brands, including flagship platform BetVictor.
The rollout follows a media rights agreement between RMG and Sports Information Services (SIS) with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR), covering all 26 racecourses across Ireland.
Building on the launch of in-running betting at RMG’s UK racecourses in January 2023, the service now leverages CourseTrack’s advanced GPS technology to generate live odds during Irish races. This enables bettors to access a broad range of wagering opportunities as races progress.
Suzanne Eade, CEO at HRI, said:
“The expansion of the in-play betting service for Irish horse racing is very welcome news. We have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ. As sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.”
Jamie Crossfield, Entain UK & Ireland Sportsbook Director, said:
“We are excited to be launching in-play betting on Irish horse racing across our digital platforms and promoting this new addition to our racing customers. Reliability and accuracy are the essential ingredients to deliver this, and the CourseTrack tech provides just that. We are continually looking to innovate and expand our horse racing product, and RMG is a great partner to help us achieve that.”
Nick Mills, CEO at RMG, said:
“There has been a concerted effort to evolve and grow the sport of racing, not just from a viewing and broadcasting perspective but from a betting standpoint too. Our operator partners have played a hugely influential role in improving racing, and their trust in our solutions enables us to reinvest more back into the sport. Some of our most valued partners will now offer real-time pricing on Irish meetings, giving bettors new ways to engage with the sport.”
Chris Murtagh, MD at CourseTrack, said:
“After two successful years tracking across all 26 Irish racecourses, we are delighted to continue to evolve the data offering to racing in Ireland. The new in-play product with bookmakers, supported by CourseTrack, will enable operators to take live bets throughout the race and up to the last furlong, and, importantly, drive new revenue streams for stakeholders across Irish Racing.”
The timing system underpinning the service captures GPS coordinates 20 times per second, delivering metrics such as leader speed, leader time per furlong and remaining distance. This data is analysed to support fast and precise in-play pricing, supplied by RMG’s pricing partner Pythia Sports.
The same data intelligence powers RMG’s RaceiQ analytics platform, providing bettors with detailed insights while supporting horse handicapping analysis.
In addition, CourseTrack will introduce a new fleet of tracking devices offering sub-10cm accuracy through RTK technology. Deployment is scheduled for March and April across all 26 Irish racecourses.
