for early access to the latest igaming videos!
and get the latest igaming news first!
Rabona has officially teamed up with SSC Napoli, the reigning champions of Italy’s Serie A, to become their Official Regional Sports Betting Partner. This partnership opens the door for a variety of collaborative promotional activities aimed at engaging fans and the local community.
The partnership is effective immediately, with Rabona and Napoli collaborating on initiatives that include player Q&A sessions, engaging promotional content, and exclusive betting opportunities designed for the Italian market and beyond.
This move comes shortly after Napoli announced another partnership with bet365 Scores, which became the club’s Official Infotainment Partner.
Commenting on the partnership, SSC Napoli Chief Global Business Officer, Leonardo Giammarioli, said: “We are proud to welcome Rabona as SSC Napoli’s new European Betting Partner. This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe.”
“We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”
A Rabona representative also commented on the deal, stating, “We are genuinely excited about this partnership, it’s such a huge deal for us. Why? Because we’re fans too! Just look at the name of our brand. ‘Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain.”
“We are very happy to be able to share our digital solutions with Napoli’s supporters. Our mission is to connect fans with their idols, and we have all the tools. You’ll love our fresh ideas – from launching live streams with built-in interactivity to facilitating special moments IRL. Getting to bring the football community even closer is a dream come true.”
As Italy revamps its iGaming landscape, the Italian Customs and Monopoly Agency recently identified 46 operators eligible for upcoming developments, highlighting the evolving nature of the market.
Source: GamblingInsider
